Beatrice Lugger is a science journalist, social media expert and chemist. She worked for numerous German print and online media, including SZ, WIRED and FOCUS, for almost two decades. She built up Netdoktor.de as well as the platform of blogging researchers ScienceBlogs.de. She also managed the social media presence of international conferences such as the Lindau Nobel Laureate Meetings and the Nobel Week Dialogue. She has published various articles on the topic of Science 2.0 and is jointly responsible for the platform wissenschaftskommunikation.de. At NaWik, she is managing director and director and gives writing, foundation and social media seminars.