Barbara Rolf, 44 years old, theologian and funeral director, wanted to understand the topics dying, death and mourning after the suicide of her brother. This examination finally led to her becoming a mortician. After a period as employee, she founded her own funeral company in Stuttgart, which she sold to the Ahorn Group after an exhaustion desease. In the present time she is working in management of the Ahorn Group, the largest funeral service provider in Germany. She is mainly responsible for cultural and ethical issues. In doing so, she is committed to self-determination, naturalness, transparency, de-tabooing and humanity.